Hi! I’m Alba Losada – a Product Leader at SEAT:CODE, where I currently lead seven cross-functional agile teams and their product strategy and operations for all CUPRA and SEAT websites.
On top of that, I help product professionals and teams unlock excellence—not just by building features, but by solving the right problems, aligning with business goals, and driving real impact.
I’m on a mission to support others in navigating the complexity of product work—without burning out, losing focus, or feeling stuck in the chaos.
Why? Because I believe great products come from empowered people, clear strategy, and teams that truly collaborate. And because I know firsthand how hard it can be to move fast and build things that matter.
Whether you’re seeking clarity in product discovery, trying to connect strategy to execution, or just want to have actionable insights of someone who’s been in the trenches— contact me!